Our Story

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We are a content-based company with a consulting DNA. With a second-to-none understanding of market trends and IT users’ expectations, we help software vendors and IT service providers better shape, execute and promote their own strategy in coherence with current and future market needs. Since 1976, PAC (Pierre Audoin Consultants) has been delivering focused and objective responses to the growth challenges of software & IT services vendors worldwide. We are the preferred partner for European user companies to define their IT strategy, govern teams and projects, and de-risk technology choices that drive successful business transformation. PAC´s SITSI® Research Library (est. 1992) is the most comprehensive research platform on software and IT services. Our subscribers have access to over 3,000 documents including market reports, vendor profiles, detailed market figures and vendor rankings at worldwide and local levels.


The PAC RADAR is an effective tool for the holistic evaluation and visual positioning of software and ICT service providers on local markets. Numerous ICT and business decision-makers in user companies of all industries and company sizes rely on the PAC RADAR when selecting their partners and developing their sourcing strategies. With the help of predefined criteria, PAC evaluates and compares providers’ strategies, development, and market position, in addition to their performance and competencies within specific market segments. Each PAC RADAR focuses on a specific IT market segment. Up to 20 leading providers are evaluated per segment. Participation in the PAC RADAR is free of charge. All providers are evaluated using PAC’s proven methodology, which is based on personal face-to-face interviews and a detailed self-disclosure from each provider. PAC reserves to also evaluate and position relevant providers in the PAC RADAR that do not participate in theself-disclosure process and do not submit any customer assessments. After the evaluation of the predefined criteria, each supplier’s position is plotted in the PAC RADAR. The criteria are classified by clusters and can all be attributed to the “Competence” and “Market Strength” main clusters. The provider evaluation, including a market description, is published as a report. METHODOLOGY The PAC RADAR supports ICT and business decision-makers in the evaluation and pre-selection of suitable ICT solutions or services providers within a specific segment on a local market. PAC uses predefined criteria to assess and compare the key providers’ performance, competence and market position based on PAC’s proven methodology. Depending on the scope and maturity of the solution or services segment considered, the evaluation is based on: - A detailed self-disclosure of resources, distribution, delivery, portfolio, contract design, pricing, customer structure, references, investments, partnerships, certifications, etc. - Dedicated face-to-face interviews. - The analysis of existing PAC databases, deal trackers, use case registers, etc. - Secondary research - An assessment of the provider by reference customers. From the weighted evaluation of all criteria and the resulting overall score, each provider receives their characteristic positioning in the PAC RADAR. The detailed provider evaluation, including a market description and short company profiles, is published as a PAC RADAR report.