
Leaders in the Azure IT Ecosystem in Europe, France, Germany, and the UK 2026

RADAR POSITIONING


About the company
Reply specializes in the design and implementation of solutions based on new communication channels and digital media. Reply is a network of highly specialized companies supporting key industrial groups operating in the telecom and media, industry and services, banking, insurance and public administration sectors in the definition and development of business models enabled for the new paradigms of AI, cloud computing, digital media and the Internet of Things. Reply services include: Consulting, System Integration and Digital Services.
Azure IT Ecosystem
Reply brings together the expertise of its Microsoft-focused companies to modernize legacy IT environments and establish the foundation for deploying production-grade AI into enterprise workflows. Its end-to-end portfolio spans cloud strategy, workload migration, application modernization, and data platform engineering through to the deployment and scaling of enterprise AI solutions. Cybersecurity and managed services ensure the smooth, continuous operation of complex Azure infrastructure.
A customer deployment for financial services provider Riverty illustrates how application modernization drives operational efficiency. Working with Cluster Reply, Riverty implemented a omnichannel contact center powered by Microsoft Dynamics 365 Customer Service. The platform unifies phone, chat, and email inquiries into a single interface. Intelligent routing, capacity management, and automated workflows reduced the average handling time per case by 35 percent.
The PAC rating complements other recent recognitions of the Microsoft expertise across Reply’s network of specialised companies. In 2026, the company was awarded Microsoft Frontier Partner status for enterprise AI deployments. Previously, Reply was confirmed for the sixth consecutive year as a Microsoft Azure Expert Managed Services Provider.

